FP-Opacity Pigments™ can be used to reduce TiO2 in most above cPVC Matt paints. Regardless of the type or source of TiO2, 10-20% replacement ratios are typically achieved without any impact on product quality.

Click here for further information on silk/satin below cPVC paints

Above cPVC Matt Paints Lab

For Paints with 5% or more TiO2 Pigment

Above cPVC Matt Paints Lounge
Above cPVC Matt Paints ready to go
Above cPVC Matt Paints minimalist

68% PVC, 15 wt% TiO2.
High Quality Matt Paint

In this high quality, discrimanating formulation, FP-460 Opacity Pigment™ Opacity Pigment provides a TiO2 replacement potential of 10-15% depending upon the final wet hide requirement.

78% PVC, 7% wt% TiO2. European DIY Matt paint.

This formulation uses a ‘heavily coated’ speciality TiO2 for Matt Paint. In this system 15% TiO2 replacement can be achieved with all other paint properties remaining within specification.

80% PVC, 5% wt% TiO2.
Asian Matt Paint

In a typical Matt paint formulation from Asia, a 10% replacement of TiO2 with FP-460 is possible whilst maintaing wet and dry opacity as well as other paint properties. If wet hide is less critical, significantly higher replacement ratios are possible.

For Paints with Low Levels of TiO2 (0 to 5%)

As the competitiveness of the market increases, the PVC levels typically rise and the TiO2 content falls in economic coatings.  FP-Pigments has developed a new product, FP-440 Opacity Pigment™, which has been specifically designed for use across the whole range of low TiO2 content, economic coatings. As the PVC rises and the TiO2 level falls, potentially higher TiO2 replacement ratios can be achieved. Hence, in the more price sensitive formulations, even more significant cost saving opportunities exist.

FP-440 Opacity Pigment™ has been specifically designed for use in high PVC economical paints, primers, undercoats and distemper where TiO2 levels are below 5%. The improved particle composition, balancing TiO2 content with air, enables a significant TiO2 reduction in these coatings, with replacement levels between 25% and 100% being achieved (depending on formulation). In addition to maintaining the dry opacity properties, the use of FP-440 Opacity Pigment™ has also been shown to provide a noticeable improvement in film brightness.

FP-440 Opacity Pigment™ utilises new technology from FP-Pigments which minimises the TiO2 employed whilst maximising its efficiency. FP-440 Opacity Pigment™ is therefore lower priced and more immune to TiO2 market price fluctuations that any of the previous FP-Opacity Pigment™ products.

Above cPVC Matt Paints Economic Paint
Above cPVC Matt Paints Distemper
Above cPVC Matt Paints Primer

Economic Paints

FP-Pigments define Economic paints as..

  • A high PVC – typically between 80% and 95%.
  • A TiO2 content by weight of below 3% and ideally between 0.5 and 2%.
  • Class 3, 4 or 5 Scrub Resistance.

Depending on the PVC and TiO2 content, FP-440 Opacity Pigment™ can be used to replace some, or sometimes all of, the TiO2 in these types of paint .

Distemper Paints

Distemper paints, typical of the Asian and specifically Indian markets are often very high PVC with very little TiO2. As a result, replacement ratios with FP-440 Opacity Pigment™ can be significant. Depending on the wet hide requirements replacements of up to 100% can be achieved as evidenced in our article published in the PAINTINDIA Journal September 2019 issue.

Primers and Undercoats

Primers and undercoats are more often than not very high PVC and contain minimal amounts of TiO2. The TiO2 is present only to give a small amount of opacity during application. FP-440 Opacity Pigment™ can be used in primers and undercoats which contain less than 1% TiO2 to replace all of the TiO2 used, these saving money and making to formulation more immune to TiO2 market price fluctuations.

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