For below cPVC Architectural Coatings some additional reformulation may be necessary. FP-Pigments has developed guidance to help achieve optimum results for TiO2 replacement. Typically an 8% to 20% reduction in TiO2 can be achieved depending upon the initial formulation.

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Below cPVC Architectural Coatings kitchen
Below cPVC Architectural Coatings Masonry

Masonry Paints

Masonry Paints are typically formulated just below cPVC. The attached report shows how FP-460 Opacity Pigment™ can be used to replace between 15 and 25% of the TiO2 whilst maintaining important film integrity, durability and applications properties.

North American Flat Paints

Flat paints in North America are typically formulated below cPVC, the gloss being controlled by large particle size extenders or matting agents in a well bound system. As a result FP-460 Opacity Pigment™ behaves similarly in these systems to the below cPVC silk and semi gloss systems. It is possible to achieve an 8-12% replacement of TiO2 in North American Flat paints using a similar reformulation protocol that used for silks and semi gloss paint.

Below cPVC Architectural Coatings NA House
Below cPVC Architectural Coatings Bathroom


Following our easy to use protocol, it is possible to replace up to 12% of the TiO2 in medium to low gloss formulations. Significant cost savings in below cPVC Architectural Coatings are therefore available after formulation optimisation.

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