The last six months have seen rapid rises in TiO₂ prices and the warning of potential volume allocations. Moving forward the market expects to see further increases in price as world economies begin to recover from the Covid downturn.

Throughout the TiO₂ cycle, FP-Pigments offers its unique Opacity Pigments™ for improving the efficiency of your TiO₂.  Optimising your formulations through partial TiO₂ replacement, finding the right replacement level to maintain product performance and providing significant reductions in overall raw material costs.

So if you are having issues obtaining TiO₂ or are concerned at the significant cost increases to which you will be exposed then you need FP-Opacity Pigments™.

When Time and TiO₂ are in Short Supply

Of course, in these times of potential TiO₂ allocation and shortage, when time too is short, you will be looking for quick solutions. Utilising extenders in Paints and Coatings to replace small amounts of TiO₂ can work but usually at some cost in product performance (particularly wet hide, tint strength and film integrity). It is worth recalling that FP-Opacity Pigments™ which already contain TiO₂, can be used to replace between 2 and 5% of the TiO₂ in almost all formulations (excluding high gloss applications) without the need for extensive testing and optimisation and without affecting the wet hide, tint strength or film integrity.

Used in this way across the majority of your coatings formulation catalogue, FP-Opacity Pigments™ can help mitigate some of the issues that a reduced TiO₂ supply brings, all while providing substantial savings in raw material and capital costs. Of course, when time and resource permits, you can further optimise your formulations with higher levels of FP-Opacity Pigment™ in selected formulations.

FP-Opacity Pigments™ offer the best alternative to TiO₂ if you wish to maximise your paint volumes without compromising your paint quality. Please download our laboratory case study to see evidence of how FP-Opacity Pigments™ can help your business when TiO₂ supply is restricted.

Beyond this short term measure, appropriate formulations can be further optimised with FP-Opacity Pigments™ to save even more raw material cost and increase sustainability across the TiO₂ cycle. Please browse this website for more details.