As the competitiveness of the market increases, the PVC levels typically rise and the TiO2 content falls in economic coatings. FP-Pigments has developed a new product, FP-440 Opacity Pigment™, which has been specifically designed for use across the whole range of low TiO2 content, economic coatings. As the PVC rises and the TiO2 level falls, potentially higher TiO2 replacement ratios can be achieved. Hence, in the more price sensitive formulations, even more significant cost saving opportunities exist.
FP-440 Opacity Pigment™ has been specifically designed for use in high PVC economical paints, primers, undercoats and distemper where TiO2 levels are below 5%. The improved particle composition, balancing TiO2 content with air, enables a significant TiO2 reduction in these coatings, with replacement levels between 25% and 100% being achieved (depending on formulation). In addition to maintaining the dry opacity properties, the use of FP-440 Opacity Pigment™ has also been shown to provide a noticeable improvement in film brightness.
FP-440 Opacity Pigment™ utilises new technology from FP-Pigments which minimises the TiO2 employed whilst maximising its efficiency. FP-440 Opacity Pigment™ is therefore lower priced and more immune to TiO2 market price fluctuations that any of the previous FP-Opacity Pigment™ products.